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LC Creative’s collaboration with Express Wholesalers centred on encapsulating their heritage of premium quality and longstanding family tradition in Sydney’s culinary scene. The result is a bespoke brandmark that radiates freshness and distinction, setting Express Wholesalers apart as a beacon of excellence among providores. This iconic visual identity not only differentiates them in the market but also resonates deeply with cafes, chefs, and restaurants seeking superior produce and a trusted partner in culinary sourcing.