Multicultural Health Week, a significant annual event in NSW every September since 2009, shines a spotlight on the pivotal role of language and culture in healthcare services. It serves as a platform to increase awareness of health challenges within multicultural communities. This year’s theme, Health Literacy, carries the tagline ‘Talk, Listen, Ask – for better health’. The focus is on educating healthcare professionals about the critical role of health literacy in their interactions with culturally and linguistically diverse individuals.
LC Creative took the helm in crafting this vital campaign, employing a distinctive tone of voice complemented by vibrant colours and graphic symbols. This approach not only enhanced the campaign’s narrative but also bolstered its impact, ensuring widespread engagement and understanding among diverse audiences.
Branding, Campaign, Digital, Print