Wok for Health is for young people (12 to 25 years old) from Chinese backgrounds who are looking to develop their cooking skills, eat well, and keep active. This is important as Chinese Australian adults have a higher prevalence of Diabetes (25%) and Physical inactivity (45%) compared to non-Chinese Australian adults. LC Creative was asked to steward the brand from the ground up with a visual identity design reflecting their mission to support young people to start healthy habits early. In partnership with CASS care and Sydney Local Health District, LC Creative also spearheaded a bilingual (Chinese/English) responsive website to maximise their message and reach.
Branding, Digital