MS Colour Run
Creative work that is a balance between strategy and innovation. Specialising in brand identity, I collaborate and partner up with a carefully selected network of expert individuals to meet the specific needs of a project.
Creative design, Graphic design, print, digital, website, advertising, publication, brand identity, logo, branding, innovation, creativity, strategy
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MS Colour run brand identity for 2013 on t-shirts

MS Colour Run

The MS Colour Run is a home-grown, non-profit event dedicated to raising funds for the 23,000 Australians living with multiple sclerosis. The event is characterised by its vibrant and colourful atmosphere, reflecting both the cause and the spirit of the participants.

 

Throughout the design process, we maintained close collaboration with the MS Colour Run team, presenting initial concepts and iterating based on their feedback. This ensured that the final design was aligned with their vision and requirements.

 

The chosen brandmark featured a dynamic combination of bright colours and overlapping layers, with the arrow symbolising movement and energy. The use of bold, playful typography further enhanced the sense of fun and community that the event fosters.

 

The brandmark was tested across various applications, including digital media, print materials, merchandise, and event signage, to ensure it maintained its impact and clarity in different contexts

 

This project underscores our ability to create visually compelling and meaningful designs that resonate with the target audience and effectively communicate the essence of the event.

Project Role

Logo Designer

Category

Branding, Campaign