James at home
Creative work that is a balance between strategy and innovation. Specialising in brand identity, I collaborate and partner up with a carefully selected network of expert individuals to meet the specific needs of a project.
Creative design, Graphic design, print, digital, website, advertising, publication, brand identity, logo, branding, innovation, creativity, strategy
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James at home

The James at Home brand embodies a blend of personal service and cutting-edge technology tailored for residents within a closed high-rise community. With a primary audience of high-income Millennials, James represents the friendly, trustworthy neighbour you’d entrust with your home.


The brand’s essence is contemporary, eclectic, sophisticated, and distinctly human. LC Creative strategically crafted a brandmark featuring the letter ‘J’ as a key icon, symbolising accessibility, and reliability. This visual identity captures James’ personality and resonates with residents seeking personalised, tech-enabled service in their community.


Branding, Digital